Industrial equipment sales are at an inflection point.
Buyers have changed. Sales cycles are compressing. Expectations around speed, clarity, and self-serve exploration are no longer “nice to have” - they’re table stakes. Yet most manufacturers and distributors are still selling complex equipment with tools that haven’t meaningfully evolved in decades.
Today, we’re excited to share that Corbel has raised a $6.7M Seed round to help change that.
This funding allows us to accelerate our mission: modernizing how industrial equipment is bought and sold by combining AI-powered product configuration, dynamic quoting, and embedded financing into a single, buyer-first platform.
Why we built Corbel
Selling industrial equipment is inherently complex.
Configurations are nuanced. Pricing is opaque. Financing is critical — especially for small and mid-sized buyers — yet often lives outside the core sales workflow. The result? Slow follow-up, manual quoting, lost deals, and frustrated buyers who disappear before a rep ever gets them on the phone.
At the same time, the buyer landscape has shifted.
Today’s buyers expect to:
- Explore products on their own terms
- Understand options and trade-offs upfront
- Get clarity on pricing and payment early
- Move fast when they’re ready to buy
Corbel was built to meet buyers at that moment of intent — and to give sales teams the tools to convert that intent into revenue.
What Corbel does differently
Corbel is a next-generation CPQ platform purpose-built for industrial equipment.
We help manufacturers and distributors:
- Engage modern buyers with guided, AI-powered product configuration
- Turn curiosity into qualified quotes, not tire-kickers
- Accelerate decisions with embedded financing directly inside the buying experience
- Increase deal size and close rates through smart upsells, bundling, and real-time payment options
Instead of forcing buyers and sales teams into disconnected tools and manual workflows, Corbel creates a single, seamless path from exploration → quote → financing → close.
Strong momentum with leading manufacturers and distributors
Over the past year, Corbel has partnered with leading OEMs and distributors across metalworking, fabrication, additive manufacturing, and other industrial verticals.
We’re seeing firsthand how:
- Faster quoting shortens sales cycles
- Embedded financing increases conversion
- Self-serve configurators drive higher-quality inbound demand
- Sales teams spend less time chasing and more time closing
This round gives us the ability to double down on what’s already working — and scale it across more product lines, dealer networks, and equipment categories.
What this funding enables
With this Seed round, we’re investing in:
- Advancing our AI roadmap, including smarter configuration, recommendations, and automated quote generation
- Expanding our embedded financing network to serve more buyers with better-fit options
- Deepening integrations with OEM and distributor sales workflows
- Growing our team across product, engineering, and go-to-market
Most importantly, it allows us to keep building with a clear focus: delivering real, measurable impact for equipment sellers and their customers.
Looking ahead
Industrial equipment is the backbone of the physical economy. The way it’s sold should reflect that importance - and the realities of modern buying behavior.
We believe the future of equipment sales is:
- Digital-first, not rep-first
- Buyer-led, not gate-kept
- Fast, transparent, and financing-aware by default
This funding is an important milestone, but it’s just the beginning.
To our customers, partners, and early believers - thank you for trusting us to build alongside you. We’re just getting started.
— Le’ora Lichtenstein Co-Founder & CEO, Corbel
